Poster: Online Reputation ManagementApr 15, 2019 Georgios Zervas, Boston University
With the increasing impact of online reviews on consumer decision making, what can firms do to manage their online reputations?
How to Win in a Fluid Channel WorldApr 05, 2019 David Bell, Co-Founder, Idea Farm Ventures
David Bell will offer a practical 4-Pillar, 12-Step framework for how brands can win in a world of fluid channel engagements.
The Treachery of Convenience: Redefining ReachFeb 28, 2019 Kevin Whitcher, Vice President of Product Management, Oracle Data Cloud
Measurement is only as valuable as the outcomes it can change for the marketer or their business, but not enough time is spent making sure the metrics we use matter for those outcomes.
How Online Display Ads Work: Lessons from 432 Field ExperimentsFeb 28, 2019 Garrett Johnson, Boston University
Garrett Johnson will discuss lessons from 432 online display ad field experiments on the Google Display Network.
Competitive Advertising on Brand SearchFeb 27, 2019 Andrey Simonov, Columbia Business School
Andrey Simonov will discuss research that examines the effectiveness of competitive advertising on brand search using a large-scale randomized ad allocation on Bing.
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