6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Why Marketers Aren’t Ready for the IoTJul 14, 2016
Sam Ransbotham is among the data analytics experts speaking at MSI’s September 30 conference, “Marketing in the Consumer Internet of Things.” The conference is aimed at marketers who want to get ahead of what many see as a coming revolution in the way firms and consumers interact
An Integrated Analysis of Mobile Application Usage and In-App Advertising ResponseJun 10, 2016 Liye Ma and Baohong Sun, 2016, 16-112
The targeted ad delivery strategies derived from this model yielded significantly higher click-through rates than the benchmark strategy.
The Impact of Online Product Reviews on Product ReturnsJan 28, 2016 Nachiketa Sahoo, Chrysanthos Dellarocas, and Shuba Srinivasan, 2016, 16-101
Analysis of transaction-level data from a multi-channel, multi-brand specialty retailer suggests that online consumer reviews help shoppers make better purchase decisions—leading to lower product returns.
Online Relationship MarketingDec 28, 2015 Irina V. Kozlenkova, Eric (Er) Fang, Bangming Xiao, and Robert W. Palmatier, 2015, 15-126
Longitudinal data from China's largest ecommerce platform show how relationship marketing strategies can pay off for sellers.
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