Managing Hybrid Marketing Channels with AutomationJan 1, 1988 Rowland T. Moriarty, Gordon S. Swartz, and Charles A. Khuen, 1988, 88-113
Explains how information technology can be applied to increase productivity of complex marketing and sales processes.
Marketing and Technology: A Strategic Co-AlignmentJan 1, 1986 Noel Capon and Rashi Glazer, 1986, 86-106
Discusses strategic implications of technological change; presents a framework for evaluating options for technology strategy; develops a technology portfolio analogous to the product portfolio.
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