Environment, Strategy, and the Use of Computer-Based Data: Case Studies in Product ManagementJan 1, 1991 David K. Goldstein and Namjae Cho, 1991, 91-132
Examines the management of the proliferation of computer-based data; discusses how ad under what circumstances its use is most beneficial to managers.
The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and RisksJan 1, 1991 Rowland T. Moriarty and Gordon S. Swartz, 1991, 91-111
Explores the impact of adopting marketing and sales automation systems on a firm's long-term strategy and customer relationships.
Marketing and the Changing Information Environment: Implications for Strategy, Structure, and the Marketing MixJan 1, 1989 Rashi Glazer, 1989, 89-108
Develops a preliminary framework that captures the marketing-related dimensions of information and information technology.
Managing Hybrid Marketing Channels with AutomationJan 1, 1988 Rowland T. Moriarty, Gordon S. Swartz, and Charles A. Khuen, 1988, 88-113
Explains how information technology can be applied to increase productivity of complex marketing and sales processes.
Marketing and Technology: A Strategic Co-AlignmentJan 1, 1986 Noel Capon and Rashi Glazer, 1986, 86-106
Discusses strategic implications of technological change; presents a framework for evaluating options for technology strategy; develops a technology portfolio analogous to the product portfolio.
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