Retailing in a Global, Multi-Channel WorldDenise Dahlhoff and Pavel Kireyev, 2012, 12-302
Summarizes the proceedings of MSI's conference, "Retailing in a Global, Multi-Channel World," co-sponsored with the Wharton School’s Jay H. Baker Retailing Center and the Fashion Institute of Technology, held June 20–21, 2012, in New York City.
Driving Growth at Praxair: From Molecules to Market OrientationJan 01, 2011 Scott Sanderude, Vice President Marketing and New Business Development, Praxair, Inc.
Customer-centricity is at the heart of Praxair’s success over the last ten years. A strategic change initiative towards market orientation was initiated…
Too Close for Comfort? A New Look at Customer-Firm RelationshipsApr 01, 2010
An individualized approach to managing customers based on their attachment styles
Customer Insights and Innovation: A Partnership for GrowthJan 01, 2009 Patia McGrath, Global Director Innovation & Strategic Connections, General Electric Company
Identifying meaningful customer insights can be challenging, especially in a B2B context—and the hard work doesn’t stop there. Customer insights…
Relationship MarketingApr 01, 2008
Explores the theoretical underpinnings of relationship marketing, and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics. Part of MSI’s Relevant Knowledge Series
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