Transparency in Trade PromotionsJan 01, 2007
This study takes a close look at supplier-retailer negotiations in the supermarket industry.
Essential Readings in Marketing with 2006-2010 UpdateApr 01, 2006
Offers a comprehensive overview of the critical milestones in marketing thought. Essential Readings in Marketing collects over 250 abstracts of articles that have won marketing’s major research awards. Abstracts are organized by topics and brief essays provide context and insight.
Marketing, Sales, and CustomersAdina Barbulescu and Jun Xu, 2006, 06-301
Summarizes the proceedings of MSI's conference on "Marketing, Sales, and Customers" held December 7-9, 2005 in Cambridge, Mass.
Understanding the Drivers of Radical Product InnovationJan 01, 2005
What factors help firms develop products that are technologically novel and offer superior customer benefits?
Embedding Customer RelationshipsJan 01, 2005 Clare Doyle, Rohm and Haas Company
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