Relationship MarketingApr 01, 2008
Explores the theoretical underpinnings of relationship marketing, and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics. Part of MSI’s Relevant Knowledge Series
Essential Readings in Marketing with 2006-2010 UpdateApr 01, 2006
Offers a comprehensive overview of the critical milestones in marketing thought. Essential Readings in Marketing collects over 250 abstracts of articles that have won marketing’s major research awards. Abstracts are organized by topics and brief essays provide context and insight.
Marketing, Sales, and CustomersAdina Barbulescu and Jun Xu, 2006, 06-301
Summarizes the proceedings of MSI's conference on "Marketing, Sales, and Customers" held December 7-9, 2005 in Cambridge, Mass.
Organizational Buying Contexts and the Procurement ProcessJan 1, 1993 Michele D. Bunn and William D. Perrault, Jr., 1993, 93-106
Describes a model of organizational buying that can help vendors and buyers view purchasing decisions in a strategic context.
Working Consensus to Collaborate: A Field Study of Manufacturer-Supplier DyadsJan 1, 1992 Robert E. Spekman and Deborah Salmond, 1992, 92-134
Discusses how to build a successful strategic alliance between trading partners through mutual affirmation.
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