The Management of Social InteractionsJan 01, 2006 Dina Mayzlin, Yale University
Presented at Spring 2006 Board of Trustees Meeting: Marketing in Real Time, April 6 – 7, 2006, Boston, Massachusetts
Consumer Research in a New Media World: Analyzing Bulletin Board ContentJan 01, 2005 Lisa Bolton, Jane Machin, and Jessica Lilie
Connecting to customers has grown increasingly difficult using traditional marketing research techniques. The researchers partnered with Jessica Lilie at…
Mapping New Product SuccessJan 01, 2002
Geographical clusters of early adopters can predict an innovation’s eventual fate, according to this study. That’s the power of word-of-mouth.
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