Customer Engagement in Social Media Platforms: Findings from a Longitudinal Field ExperimentFeb 14, 2020 Aarti S. Ivanic, Seshadri Tirunillai, Suresh Ramanathan, and Utpal Dholakia, 2020, 20-103
Consumer participation in social media has increased over the last decade with significant financial benefits for firms. However, while individuals may join…
Firm’s Management of Social InteractionsSep 20, 2019 Dina Mayzlin, University of Southern California
In this session, Dina Mayzlin will present a framework for the different roles firms can use to manage social interactions.
Poster: Online Reputation ManagementApr 15, 2019 Georgios Zervas, Boston University
With the increasing impact of online reviews on consumer decision making, what can firms do to manage their online reputations?
Poster: Understanding How Social Influence Affects Product Spread with Randomized ExperimentsApr 15, 2019 Dylan Walker, Boston University
Word-of-mouth and social influence driven diffusion can be instrumental in launching new products or services, promoting existing ones, nudging behaviors and promoting positive social change. But context is everything.
Causal Measurement: Not for the Casual ScientistFeb 28, 2019 Robert Moakler, Facebook
In this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like.
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