The Next Generation in Marketing Information: From Collecting Consumer Data to Providing Business SolutionsJan 01, 2005 Michael Duffy
From observations of sales and marketing processes across 9,000 globalclients, VNU has identified the critical business problems facing marketersand the steps…
Managing Global Customers—And Beyond: How Leading Companies Take their Global Account Management Programs to the Next Level of ExcellenceJan 01, 2004 Christoph Senn
Determining the Effectiveness of Sales ContestsJan 01, 2004 Srinath Gopalakrishna, Jason Garrett, Murali K. Mantrala, and J. David Moore
Sales and Marketing: Teamwork and TransformationJan 01, 2002 Scott Waller, Director of Marketing Services, Verizon Information Services
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