Role of Marketing/Market Orientation
How Incentives Shape Strategy: The Role of CMO and CEO Equity Compensation in Inducing Marketing MyopiaMar 5, 2018 Martin Artz and Natalie Mizik, 2018, 18-105-03
Current incentives may tempt CMOs to engage in “myopic marketing management” for short-term results at the expense of long-term business performance. Analysis of public firms from 1993-2014 shows that CMO equity compensation is highly predictive of the incidence and severity of myopic marketing management.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017
Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history. Marketers have a crucial role in helping firms harness these winds, and serve as a force for good.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017 Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history.
The Socially Responsible CMOMay 22, 2017 Peren Ozturan and Amir Grinstein, 2017, 17-110-05
On the path toward marketing excellence, CMOs should place high priority on social responsibility efforts, this study suggests.
C_RIOSITY: Where Are U?Feb 28, 2017
Webinar featuring Spencer Harrison, Boston College
Spencer Harrison will show how curiosity works at work, how it can help people be more creative, and how you can spark creativity in your employees.
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