Role of Marketing/Market Orientation
5 Things I Know about Marketing – Duke’s Christine MoormanOct 20, 2016
"I tell my students: 'Love your customers,'" says Duke's Christine Moorman. "It’s the fundamental desire to please and create value for these individuals you have a relationship with. It’s a very heartfelt thing."
Creating and Appropriating Alliance Value Through Customer-Centric StructuresSep 1, 2016 Ju-Yeon Lee and Robert W. Palmatier, 2016, 16-127
A customer-centric structure enables firms not only to cultivate relational market-based resources but also to leverage those resources in alliances.
World Bank Research Team Wins Practice Prize AwardJul 11, 2016
The 2015-2016 Gary Lilien ISMS-MSI Practice Prize Award competition took place June 17 at the INFORMS Society for Marketing Science Conference in Shanghai.
Accountable Marketing: Linking Marketing Actions to Financial PerformanceJun 08, 2016
Webinar featuring David Stewart, Loyola Marymount University @ 1 p.m. EDT
David Stewart will discuss critical findings collected in Accountable Marketing: Linking Marketing Actions to Financial Performance.
Evidence That Marketing Power Predicts Firm PerformanceJun 01, 2016
A multi-industry sample of U.S. firms offers strong evidence that marketing department power predicts short-term profitability and, beyond this effect, directly predicts longer-term shareholder value (from Journal of Marketing).
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