Research Methods and Tools
Experience Curves: Evidence, Empirical Issues, and ApplicationsJan 1, 1985 David B. Montgomery and George S. Day, 1985, 85-101
Assesses methodological problems that arise in applying the experience curve and reviews its application to strategy, policy, and marketing models.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
A Conceptual Model of Service Quality and Its Implications for Future ResearchJan 1, 1984 A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, 1984, 84-106
Proposes model, research propositions, and preliminary measures for research on quality in service businesses.
Identifying Competitive Brand Relationships When Consumers Seek VarietyJan 1, 1984 Leigh McAlister and James M. Lattin, 1984, 84-105
Supplies new technique for inferring competitive relationships from brand-choice data; compares results in a sample application to those produced by three existing techniques.
The SOCO Scale: A Measure of Customer Orientation of SalespeopleJan 1, 1982 Robert Saxe and Barton A. Weitz, 1982, 82-113
Develops and tests a scale that measures the degree to which a salesperson engages in customer-oriented selling; relates use of a customer-oriented approach to sales performance and environmental characteristics.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.