Research Methods and Tools
Causal Measurement: Not for the Casual ScientistFeb 28, 2019 Robert Moakler, Facebook
In this presentation Facebook will discuss the realities of implementing experiments, industry barriers and what we think the future of measurement will look like.
Putting Analytics into Action: Using Cupcakes to Improve Business OutcomesFeb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola Company
The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
A General Method for Estimating Asynchronous Dynamic Models: A Novel Study of 100 Ad CreativesJan 28, 2019 Edlira Shehu, Daniel Zantedeschi, and Prasad A. Naik, 2019, 19-105-01
Using Google's 30-seconds and Apple's 60-seconds ads, this new method diagnoses ad-specific content effects uncontaminated by the presence of other ads in the estimation sample. The scene-by-scene analysis of 100 ads offers findings that generalize across five different industry sectors.
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict TrendsDec 13, 2018
Matt Dodd, Managing Partner, Kantar Analytics Practice
Hear how Kantar Analytics uses their artificial intelligence toolkit (Social Text AI and Natural language - STAN) to help companies make sense of text, images, sales and other unstructured data, answer key business questions, and deliver business value.
Hi, I’m BOT, Your Personal Data AssistantNov 16, 2018 Brian Cooper, Senior Director Marketing Analytics & Decision Sciences, Juniper Networks
Brian Cooper will review Juniper Networks' patent-pending insights tools, explore their award-winning data lake called Verity, and offer a sneak peek into their latest mobile-based insights platform.
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