Research Methods and Tools
“Yes/No” Format Gets People to ClickOct 23, 2016
Two experiments examine consumer response rates and participation (from Journal of Marketing Research).
Online Data Improves TV ForecastingOct 23, 2016
Consumers reveal their offline preferences through social posting activity (from Marketing Science).
Monitoring Brand Perceptions in Real TimeOct 23, 2016
Novel approach uses social media data to create perceptual map (from Marketing Science).
Mobile Diaries in Marketing ResearchAug 29, 2016
Diaries can capture what metered measures miss.
Detecting Customer Milestones in Cross-channel DataAug 29, 2016
New method extracts timely customer knowledge in big data.
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