Product and Service Management
The Effect of Price, Brand Name, and Store Name on Buyer’s Perceptions of Product Quality: An Integrative ReviewJan 1, 1989 Akshay Rao, University of Minnesota, 1989, 89-109
Integrates research on factors driving the price and perceived quality relationship; discusses whether methodological variables might explain differences across studies.
Promoting a Product Line: Managerial ImplicationsJan 1, 1989 Leigh McAlister and John S. Hulland, 1989, 89-106
Identifies and explains the implications of this model for brand management and establishes conditions under which a product line can be expected to be made more profitable through promotion.
Perceptual Maps and the Optimal Location of New ProductsJan 1, 1986 Richard Schmalensee and Jacques-FranÃ§ois Thisse, 1986, 86-103
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
Strategic Management and Marketing in the Service SectorJan 1, 1983 Christian Gronroos, 1983, 83-104
Develops a theory of strategic management and marketing of services that is both profit-oriented and market-oriented and is intended to be applicable to all service firms.
Services Marketing: New Insights from Consumers and ManagersJan 1, 1981 Eric Langeard, John E. G. Bateson, Christopher H. Lovelock, and Pierre Eiglier, 1981, 81-104
Based on a survey of service firm field managers and customers, examines willingness of customers to participate in delivery of services, field managers' understanding of their customers' needs, and organizational relationships in service businesses.
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