Marketing Topics

Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm Value

The first study to investigate how crisis management strategies affect long-term shareholder returns concludes that firms should do the right thing when faced with product harm crises. Analyses of 280 recalls show that voluntary initiation, post-recall remedial efforts, and demonstration of brand commitment are best for long-term firm value as well as for consumers.  

Is Service Transition a Silver Bullet for B2B Firms?

When it makes sense to invest—and when it doesn't  

Feeling Financially “Stuck” and Variety Seeking

Perceived economic mobility is key.

The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?

What are the return and risk outcomes of B2B and B2C service innovations?

Understanding, Measuring, and Managing Shoppability

Webinar featuring Raymond Burke, Indiana University

In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.