Marketing Topics

Crisis Management Strategies and the Long-term Effects of Product Recalls on Firm Value

This study shows that during product recalls, doing the right thing for your customers is good for your business in the long run.  

Is Service Transition a Silver Bullet for B2B Firms?

When it makes sense to invest—and when it doesn't  

Feeling Financially “Stuck” and Variety Seeking

Perceived economic mobility is key.

The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?

What are the return and risk outcomes of B2B and B2C service innovations?

Understanding, Measuring, and Managing Shoppability

Webinar featuring Raymond Burke, Indiana University

In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.