Product and Service Management
All Types
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Articles
Leveraging Feature Search Trends
Oct 16, 2015A promising source of marketing intelligence about evolving consumer tastes
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Presentations
Immersion 2015 Takeaways
Sep 22, 2015We’ve compiled key insights from each presentation in a customizable deck. We hope you find this useful as you share Immersion 2015 learnings and key…
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Presentations
Service Marketing Challenges for Product-driven and Service Companies
Sep 21, 2015 Valarie A. Zeithaml, University of North CarolinaEven for companies that sell tangible products, the service component is growing ever-more important. Valarie Zeithaml will discuss the pivotal challenges faced…
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Articles
Services Marketing Expert Valarie Zeithaml Maps Product-to-Customer Transition
Aug 14, 2015
Moving from a product to a customer focus can offer big payoffs—financial growth, improved customer satisfaction, differentiation—but many companies struggle with the transition.
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Articles
Multi-feature Product Usage Offers Marketing Opportunity
Jun 12, 2015
Customer usage data can help firms improve product utility and maximize revenues.
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