Product and Service Management
All Types
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Articles
Is Service Transition a Silver Bullet for B2B Firms?
Aug 07, 2017
When it makes sense to invest—and when it doesn't
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Articles
Feeling Financially “Stuck” and Variety Seeking
Mar 10, 2017Perceived economic mobility is key.
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Reports
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
Nov 21, 2016 Thomas Dotzel and Venkatesh Shankar, 2016, 16-132What are the return and risk outcomes of B2B and B2C service innovations?
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Videos
Understanding, Measuring, and Managing Shoppability
Nov 16, 2016Webinar featuring Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
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Articles
Effect of eWOM on Sales
Oct 23, 2016Meta-analysis offers generalized empirical findings – what works and what doesn’t (from Journal of Marketing Research).
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