Pricing and Promotions
_Poster: How Money Affects Consumer DecisionsMar 12, 2020 Ellen Evers, University of California, Berkeley
Ellen Evers documents that consumers typically hold rules about how they should and should not spend their money; this in turn reliably affects purchase decisions, choices, and enjoyment in predictable ways.
_Poster: Optimal Bidding and Pricing in Display Advertising MarketsMar 12, 2020 Hana Choi, University of Rochester
Hana Choi studies advertisers’ ad demand responses to the changes in reserve prices (floors) when ad impressions are sold and bought through real-time auctions.
Eliminating Managerial Bias for Developing Premium (Versus Economy) ProductsFeb 27, 2020 Abbie Griffin, The University of Utah
Research finds that managers making product development selection decisions are biased against low-end, low-priced economy projects in favor of premium, high-priced projects, even when there is no economic benefit to them.
State-of-the-Art Methods for Targeting InterventionsNov 11, 2019 Dean Eckles, Massachusetts Institute of Technology
All marketers face the question of who to target with costly marketing interventions (e.g., advertising, discounts, detailing). Dean Eckles will illustrate state-of-the-art in methods for evaluating and optimizing targeting.
Field Experiments to Optimize Revenue ManagementNov 11, 2019 JP Dube, University of Chicago
J. P. Dube will discuss several field experiments involving randomizing prices for companies to optimize their pricing against a specific set of objectives.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.