Organizing for Marketing Agility
Challenging the Marketing Status QuoMay 01, 2019
David Gal, University of Illinois at Chicago
Why do businesses fail to adapt as circumstances evolve? In this webinar, David Gal draws on lessons from the history of warfare, business, and science to identify the forces that serve to protect the status quo and how these forces can be overcome.
Putting Analytics into Action: Using Cupcakes to Improve Business OutcomesApr 05, 2019 Martyn Crook, Vice President Global Knowledge and Insights, The Coca-Cola Company
The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
Moving Beyond Data and Analytics: Getting to an Insight CultureApr 05, 2019 Liam Fahey, Partner, Leadership Forum
Liam Fahey will describe some of the key elements of an insight-driven culture and how it enables marketers to be far more influential in their organizations.
The Role of Scenario Presentation in the Selection of Innovation ProjectsMar 5, 2019 Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede, and Stefan Stremersch, 2019, 19-114-03
Marketers play an important role in innovation project selection decisions, and this report examines the influence of scenario presentation in the process.
In Search of the Perfect DecisionFeb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express Company
How do you improve the speed and confidence of decision-making in an environment of incomplete information?
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.