Marketing Topics

Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes

The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.

Best of MSI - Leading Mass Disruption

Stan Joosten, Innovation Manager, Global eBusiness, The Procter & Gamble Company

Mass marketing is being disrupted, and P&G’s objective is to lead that disruption. In this session Stan will provide a glimpse of the reinvention taking place at the world’s largest marketer.

Advancing the Enterprise: Creating Greater Customer Focus in Thriving Organizations

Greg Carpenter will explore how successful firms create a greater customer focus based on a multi-year, multi-firm ethnographic study. He will explore the resistance successful firms confront, how firms use the organizational culture to overcome these obstacles, and the benefits successful firms enjoy.

How Does Marketing Work on M.A.R.S.?

How does marketing work in a M.A.R.S. (Mobile, Analytics, Real-time, Social) marketing environment?

The Scope of Marketing’s Decision Authority and Firm Performance

Raji Srinivasan will present empirical evidence that there is no one role for the marketing function across companies: companies differ in the scope of the marketing’s authority over decisions related to situation analysis, strategy, and the 4Ps.