Marketing Topics

• Presentations

  Poster: Organizational Buying and Innovation Adoption Under Share of Wallet Contracts

  Apr 15, 2019 Navid Mojir, Harvard University

  Navid Mojir explores the impact of “share of wallet” contracts on purchasing decisions and how they can potentially speed up diffusion of innovation in the context of a medical device market. 

• Presentations

  Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes

  Apr 05, 2019 Martyn Crook, Vice President Global Knowledge and Insights, The Coca-Cola Company

  The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.

• Presentations

  Moving Beyond Data and Analytics: Getting to an Insight Culture

  Apr 05, 2019 Liam Fahey, Partner, Leadership Forum

  Liam Fahey will describe some of the key elements of an insight-driven culture and how it enables marketers to be far more influential in their organizations.

• Presentations

  In Search of the Perfect Decision

  Feb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express Company

  How do you improve the speed and confidence of decision-making in an environment of incomplete information?

• Presentations

  Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes

  Feb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola Company

  The best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.