Organizational Processes
All Types
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Presentations
In Search of the Perfect Decision
Feb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express CompanyHow do you improve the speed and confidence of decision-making in an environment of incomplete information?
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Presentations
Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes
Feb 28, 2019 Martyn Crook, Vice President Advanced Analytics & Marketing Science, The Coca-Cola CompanyThe best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
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Videos
Best of MSI - Leading Mass Disruption
Jan 24, 2019Stan Joosten, Innovation Manager, Global eBusiness, The Procter & Gamble Company
Mass marketing is being disrupted, and P&G’s objective is to lead that disruption. In this session Stan will provide a glimpse of the reinvention taking place at the world’s largest marketer.
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Presentations
Advancing the Enterprise: Creating Greater Customer Focus in Thriving Organizations
Jan 03, 2019 Gregory S. Carpenter, Northwestern UniversityGreg Carpenter will explore how successful firms create a greater customer focus based on a multi-year, multi-firm ethnographic study. He will explore the resistance successful firms confront, how firms use the organizational culture to overcome these obstacles, and the benefits successful firms enjoy.
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Presentations
How Does Marketing Work on M.A.R.S.?
Dec 10, 2018 Neil Morgan, Indiana UniversityHow does marketing work in a M.A.R.S. (Mobile, Analytics, Real-time, Social) marketing environment?
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