Organizational Processes
All Types
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Videos
Challenging the Marketing Status Quo
May 01, 2019David Gal, University of Illinois at Chicago
Why do businesses fail to adapt as circumstances evolve? In this webinar, David Gal draws on lessons from the history of warfare, business, and science to identify the forces that serve to protect the status quo and how these forces can be overcome.
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Presentations
Poster: Organizational Buying and Innovation Adoption Under Share of Wallet Contracts
Apr 15, 2019 Navid Mojir, Harvard UniversityNavid Mojir explores the impact of “share of wallet” contracts on purchasing decisions and how they can potentially speed up diffusion of innovation in the context of a medical device market.
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Presentations
Putting Analytics into Action: Using Cupcakes to Improve Business Outcomes
Apr 05, 2019 Martyn Crook, Vice President Global Knowledge and Insights, The Coca-Cola CompanyThe best analytics in the world are useless if we don’t get the right information to the right people at the right time, and then ensure that they take action.
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Presentations
Moving Beyond Data and Analytics: Getting to an Insight Culture
Apr 05, 2019 Liam Fahey, Partner, Leadership ForumLiam Fahey will describe some of the key elements of an insight-driven culture and how it enables marketers to be far more influential in their organizations.
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Presentations
In Search of the Perfect Decision
Feb 28, 2019 Christopher Frank, Vice President Marketplace Insights, American Express CompanyHow do you improve the speed and confidence of decision-making in an environment of incomplete information?
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