C_RIOSITY: Where Are U?Mar 01, 2017 Spencer Harrison, Boston College
How did Houdini make an elephant disappear? How might asking this question impact your business?
C_RIOSITY: Where Are U?Feb 28, 2017
Webinar featuring Spencer Harrison, Boston College
Spencer Harrison will show how curiosity works at work, how it can help people be more creative, and how you can spark creativity in your employees.
The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?Nov 21, 2016 Thomas Dotzel and Venkatesh Shankar, 2016, 16-132
What are the return and risk outcomes of B2B and B2C service innovations?
Beyond Advertising: Creating Value Through All Customer TouchpointsMay 18, 2016
Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future.
A Marketer’s Roadmap to Sustainable InnovationsNov 23, 2015
Texas A&M professor Rajan Varadarajan addresses the “imperative” for legacy or established firms to invest in developing sustainable innovation capabilities.
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