How Salesforce Measures Marketing SuccessMar 19, 2020 Srinivas Vemuru, Senior Director of Marketing Data Intelligence, Salesforce
Salesforce helps its sales and marketing teams achieve and measure success, using a suite of metrics that gives them a clear look into an account’s engagement with everything from website to events, from content to campaigns, from webinars to emails.
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the WorldJan 17, 2020
CB Bhattacharya, University of Pittsburgh
CB Bhattacharya will provide a framework that shows companies how they can build sustainability ownership and engage their entire stakeholder base in their respective sustainability journeys.
How Vigilant Marketers Keep Their Companies AheadOct 23, 2019
George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
Being Systematically CreativeSep 20, 2019 Jeffrey Parker, University of Illinois at Chicago
Jeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike.
Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with DataAug 22, 2019
Liam Fahey, Partner, The Leadership Forum
Liam Fahey will outline an innovative process that can help your organization develop a richer understanding of your marketplace, leading to more effective strategies and action plans.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.