New Product Development
The Impact of New Product Introductions on the Market Value of FirmsJan 1, 1989 Paul K. Chaney, Timothy M. Devinney, and Russell S. Winer, 1989, 89-105
Demonstrates the usefulness of a financial economics technique—event study methodology—in a marketing application.
Prelaunch Forecasting of New Automobiles: Models and ImplementationJan 1, 1989 Glen L. Urban, John R. Hauser, and John H. Roberts, 1989, 89-104
A model provides detailed dynamic forecasts based on customer information, diffusion, and production constraints.
Pretest Market Models: A Critical EvaluationJan 1, 1986 Allan D. Shocker and William G. Hall, 1986, 86-107
Discusses concept of pretest market models; compares and contrasts four of the most commonly used models.
Perceptual Maps and the Optimal Location of New ProductsJan 1, 1986 Richard Schmalensee and Jacques-FranÃ§ois Thisse, 1986, 86-103
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
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