New Product Development
Virtual Reality for Shopper ResearchAug 2, 2017 Raymond R. Burke, Indiana University, 2017, 17-116-08
Today, virtual reality simulations can help marketers test new ideas and more accurately predict consumers' in-store behavior. In the near future, virtual stores may become a viable channel of distribution, combining the convenience and transparency of online shopping with the engagement of a video game.
Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor CountriesJun 14, 2016 Ashish Sood and Christophe Van den Bulte, 2016, 16-113
Managers should be wary of forecasting how quickly a new product category will gain market traction in poor countries based on its speed of growth in rich countries.
Creating Products That Captivate CustomersFeb 05, 2015
Webinar featuring Peter Boatwright, Carnegie Mellon University
Why do some companies create captivating products that energize the marketplace and set the standard for what customers want and expect, while other companies create products that fail to generate enthusiasm, or even just flop?
Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social EffectsDec 9, 2014 Tingting Fan, Peter N. Golder, and Eitan Muller, 2014, 14-118
Examines multi-feature product usage after purchase; develops a structural model to simultaneously address incidence and duration of feature usage on smartphones and an online social network.
5 Things I Know About Marketing – MillerCoors CMO Andy EnglandNov 04, 2014
The perfect Coors Light experience? "When the beer is as cold as the Rocky Mountains of its heritage," says MillerCoors CMO Andy England. He talks about creating special product experiences, how big brands start small, and more.
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