New Product Development
Eliminating Managerial Bias for Developing Premium (Versus Economy) ProductsFeb 27, 2020 Abbie Griffin, The University of Utah
Research finds that managers making product development selection decisions are biased against low-end, low-priced economy projects in favor of premium, high-priced projects, even when there is no economic benefit to them.
Deep Listening to the Voice of Nature: The Journey Towards Sustainable InnovationDec 8, 2019 Jakki Mohr, University of Montana, Linda Price, University of Oregon, and Aric Rindfleisch, University of Illinois, 2019, 19-134
The first marketing study to investigate how firms adopt biomimicry to develop sustainable innovations. This longitudinal examination of over a dozen Fortune 500 firms finds challenges, barriers, and significant rewards in deep listening to the "voice of nature.”
Selling New Products: What Really WorksNov 25, 2019
Michael J. Ahearne, University of Houston
Mike Ahearne will discuss best practices for selling new-to-the-world products that have important implications for both marketing and sales leaders.
Selling New Products: What Really WorksNov 18, 2019 Michael J. Ahearne, University of Houston
Successful companies approach the challenge of selling new-to-the-world products in a different way than they do existing products. Mike Ahearne will discuss these best practices that have important implications for both marketing and sales leaders.
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
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