New Product Development
Deep Listening to the Voice of Nature: The Journey Towards Sustainable InnovationDec 8, 2019 Jakki Mohr, University of Montana, Linda Price, University of Oregon, and Aric Rindfleisch, University of Illinois, 2019, 19-134
The first marketing study to investigate how firms adopt biomimicry to develop sustainable innovations. This longitudinal examination of over a dozen Fortune 500 firms finds challenges, barriers, and significant rewards in deep listening to the "voice of nature.”
Selling New Products: What Really WorksNov 25, 2019
Michael J. Ahearne, University of Houston
Mike Ahearne will discuss best practices for selling new-to-the-world products that have important implications for both marketing and sales leaders.
Selling New Products: What Really WorksNov 18, 2019 Michael J. Ahearne, University of Houston
Successful companies approach the challenge of selling new-to-the-world products in a different way than they do existing products. Mike Ahearne will discuss these best practices that have important implications for both marketing and sales leaders.
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
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