New Product Development
Selling New Products: What Really WorksNov 25, 2019
Michael J. Ahearne, University of Houston
Mike Ahearne will discuss best practices for selling new-to-the-world products that have important implications for both marketing and sales leaders.
Selling New Products: What Really WorksNov 18, 2019 Michael J. Ahearne, University of Houston
Successful companies approach the challenge of selling new-to-the-world products in a different way than they do existing products. Mike Ahearne will discuss these best practices that have important implications for both marketing and sales leaders.
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
Being Systematically CreativeSep 20, 2019 Jeffrey Parker, University of Illinois at Chicago
Jeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike.
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