New Data and Skills
|The rapid change in marketing can best be seen in the plethora of new types of data and new analytic approaches to gain insights. There is also a sense that the old methods aren’t working as well, and that some of the traditional indicators and metrics are less effective. Marketers need new approaches that enable firms to gain insights from multiple approaches, to synthesize, to bring together disparate methods to drive action.|
Towards Revolutionizing New Frontiers in Mobile Marketing Using Data AnalyticsFeb 26, 2016 Anindya Ghose, New York University
Beyond location and contextual information, mobile advertising offers rich information about consumer preferences by enabling marketers to understand a…
How to Dance with Big Data and User DisruptorsFeb 26, 2016 Koen Pauwels, Özyeğin University
Social media offers a wealth of data, which comes in a variety of forms and huge volumes in fast updates. But how accurate is this big data, and how can we…
The Art and Science of Data Driven MediaFeb 26, 2016 Steve Weeks, Director Media Strategy and Planning, Adobe Systems Inc.
Programmatic technology can help marketers identify insights and create operational efficiencies to deliver improved business results. Steve Weeks will discuss…
Building Brands Through Data-Driven EngagementFeb 26, 2016 Mindèl Klein Lepore, Worldwide Director – Global Digital Marketing, Colgate Palmolive
Given the rapidly increasing fragmentation of media, engaging consumers in new and meaningful ways is more important than ever for marketers. With the…
Evolution and Challenges in Online AdvertisingFeb 26, 2016 Bernd Skiera, Goethe University
Through the rise of real-time advertising, online advertising has undergone many changes and is still evolving. For example, with impression-level targeting,…
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