Metrics: Financial and Nonfinancial
The Relationship Between Distribution and Market ShareJan 1, 1988 Paul W. Farris, James Olver, and Cornelis de Kluyver, 1988, 88-103
Develops a model of the distribution-market share relationship that explicitly accounts for the effects of compromised and uncompromised demand and the effects of manufacturer trade support on stocking levels.
Multivariate Time Series Forecasts of Market ShareJan 1, 1988 Robert M. Kleinbaum, 1988, 88-102
Describes the use of a multivariate autoregressive moving-average model implemented with time-series data; example is given using data on pickup trucks.
The Impact of Price Promotions on a Brand’s Market Share, Sales Pattern, and ProfitabilityJan 1, 1986 Leigh McAlister, 1986, 86-110
Develops a model of market response to promotion by a mature brand; implements the model with scanner data for several product categories.
Measurement and Use of Market Response Functions for Allocating Marketing ResourcesJan 1, 1986 Vithala R. Rao and Darius J. Sabavala, 1986, 86-105
Reviews and synthesizes the literature on measuring market response functions and marketing-mix decisions over time; proposes an innovative approach for measuring resources.
Market Measurement and AnalysisDavid B. Montgomery and Dick R. Wittink, 1980, 80-103
Presents 41 papers relevant to the measurement of response to marketing communication; sales forecasts for new and existing products; market definition and segmentation; development and analysis of advertising, product, pricing, and distribution strategy; managerial decision making; models of consumer values, attitudes, and purchase behavior; and marketing testimony for legal problems.
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