Metrics: Financial and Nonfinancial
Accounting for the Market Share-ROI RelationshipJan 1, 1989 Paul W. Farris, Mark E. Parry, and Frederick E. Webster, Jr., 1989, 89-118
Illustrates a method for using accounting identities in the analysis and interpretation of studies dealing with market share-ROI relationships.
The Impact of New Product Introductions on the Market Value of FirmsJan 1, 1989 Paul K. Chaney, Timothy M. Devinney, and Russell S. Winer, 1989, 89-105
Demonstrates the usefulness of a financial economics technique—event study methodology—in a marketing application.
Evaluating the Effects of Consumer Advertising on Market Position Over Time: How to Tell Whether Advertising Ever WorksStephen S. Bell, 1988, 88-107
Summaries of 10 presentations on the topic; includes synthesizing overview and notes of group discussions.
Valuing Market StrategiesJan 1, 1988 George S. Day and Liam Fahey, 1988, 88-112
Description of the valuation process and a critique of the benefits and limitations in practice.
Discontinuities, Value Delivery, and the Share-Return Association: A Re-Examination of the ‘Share-Causes-Profits’ ControversyJan 1, 1988 Cathy Anterasian and Lynn W. Phillips, 1988, 88-109
Develops a view of competitive advantage based upon superior value delivery to customers and outlines linkages among value delivery, competitive advantage, discontinuities, market share, and profits.
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