Metrics: Financial and Nonfinancial
Poster: The Effect of Duration Metrics on Consumer SatisfactionApr 15, 2019 Tari Dagogo-Jack, Boston College
Tari Dagogo-Jack will present findings from media website engagement data and controlled laboratory experiments suggesting that setting higher expectations for time expenditures can increase satisfaction and word-of-mouth.
Poster: Measuring Intrinsic and Instrumental Preferences for PrivacyApr 15, 2019 Tesary Lin, University of Chicago
If Measurement Isn’t Your Top Strategic Priority, Here’s Why It Should BeApr 09, 2019 David Kaul, Director of Measurement & Analytics, Google, Inc.
Marketers must deliver more personalized, measurable experiences in a responsible way to drive business growth.
Becoming a Data MakerApr 05, 2019 Eleanor McDonnell Feit, Drexel University
Elea Feit will discuss how the ideal design of a marketing experiment depends on the goal of the marketer doing the experiment.
Spending the Next $1 in an Omni-Channel BusinessMar 07, 2019 Tom Tang, Vice President Marketing Analytics, Walmart
Tom Tang will discuss how MMM and MTA solutions can be used to set a solid omni-channel marketing strategy by complementing the strengths and weaknesses of each solution.
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