Metrics: Financial and Nonfinancial
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary DecisionsDec 10, 2019 Ofer Mintz, Yakov Bart, Peter Lenk, and David J. Reibstein, 2019, 19-135
How are managers navigating in the sea of metrics now available for decision making? This framework captures managerial preferences and trade-offs in different business contexts. The results can be used to build customized dashboards to improve managerial decision quality.
The Past, Present, and Future of Customer ManagementOct 16, 2019 Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer, and Donald R. Lehmann , 2019, 19-133
This high-level overview, curated by leading academics, offers a brief history of how businesses have sought to optimize customer relations and profitability via customer management - and the pivotal contributions of academic research.
Test & Learn: Systematic Process to Validate Results and PerformanceJun 27, 2019
Michael Cohen, Marketing Evolution and Elea Feit, Drexel University
This Lunch Lecture explores the use of Test & Learn framework and how it contributes to data quality and validation.
Poster: The Effect of Duration Metrics on Consumer SatisfactionApr 15, 2019 Tari Dagogo-Jack, Boston College
Tari Dagogo-Jack will present findings from media website engagement data and controlled laboratory experiments suggesting that setting higher expectations for time expenditures can increase satisfaction and word-of-mouth.
Poster: Measuring Intrinsic and Instrumental Preferences for PrivacyApr 15, 2019 Tesary Lin, University of Chicago
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