Markets and Marketing Strategy
How Venture Builders Use Performance Marketing to Determine Signal/NoiseMar 13, 2020 Healey Cypher, Chief Operating Officer, Atomic
The boundaries between marketing and product blend further, and the Venture Builder community is pushing the boundaries of predictive marketing and what the new success criteria look like.
Long-Term Market Leadership in the Age of DisruptionMar 03, 2020 Peter Golder, Dartmouth College
Results on the probability of recapturing leadership once it is lost, and the implications for managing today’s leading brands.
Engineering Trust in Online MarketplacesFeb 27, 2020 Steve Tadelis, University of California, Berkeley
The success of online marketplaces is attributed not only to the ease in which buyers can find sellers, but also to the fact that they provide reputation and feedback systems that help facilitate trust.
How Vigilant Marketers Keep Their Companies AheadOct 23, 2019
George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
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