Marketing Decision Support
The Price Elasticity of Selective Demand: A Meta-Analysis of Sales Response ModelsJan 1, 1988 Gerard J. Tellis, 1988, 88-105
Meta-analysis of 367 econometric models of price elasticity of sales and market share; includes implications for further research.
Expert Systems for MarketingJan 1, 1987 Arvind Rangaswamy, Raymond R. Burke, Jerry Wind, and Jehoshua Eliashberg, 1987, 87-107
Gives a marketing-oriented introduction to the concept of expert systems; describes the major components of expert systems; discusses their potential effect on marketing.
New Developments in Marketing ResearchScott Hoenig, 1986, 86-112
Summaries of seven presentations on techniques to predict product acceptance, perceptual mapping, regression techniques, a technique to summarize different studies on the same topic, and the extent of marketing research use in industry.
Conditions Conducive to the Effective Use of Marketing Research in the CorporationJan 1, 1981 David J. Luck and James R. Krum, 1981, 81-100
Explores what conditions may be facilitating or impeding effective use of marketing research funds and efforts; based on sample of 73 persons in 10 large corporations.
The Use of Market Research: An Exploratory Study of Manager and Researcher PerspectivesJan 1, 1980 Gerald Zaltman, 1980, 80-115
Considers factors that affect knowledge transfer in marketing and reports results of a survey of marketing managers and researchers.
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