Legal and Social Issues
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
Medicine Meets Marketing: Do Customer Insights Matter in Healthcare?May 16, 2018 Stuart A. Grant, Duke University
Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint ResolutionMay 10, 2018 Catherine Tucker and Shuyi Yu, 2018, 18-111-05
Analysis of data from Boston’s 311 system shows that service complaints originating in more highly educated census blocks are likely to be resolved more quickly than complaints from lower education neighborhoods. Mobile technology at least partially eliminates that advantage in complaint resolution by providing a standardized communication tool. Importantly, researchers use an instrumental variables approach to address endogeneity in mobile app use.
Targeting and Privacy in Mobile AdvertisingFeb 22, 2018 Hema Yoganarasimhan, University of Washington
Mobile in-app advertising is growing in popularity. While these ads have excellent user-tracking properties through mobile device IDs, they have raised concerns among privacy advocates.
Marketing at a Privacy CrossroadsJan 19, 2018
Webinar featuring Jonathan D. Avila, Vice President and Chief Privacy Officer, Wal-Mart Stores, Inc
Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations.
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