Legal and Social Issues
Why Marketers Aren’t Ready for the IoTJul 14, 2016
Sam Ransbotham is among the data analytics experts speaking at MSI’s September 30 conference, “Marketing in the Consumer Internet of Things.” The conference is aimed at marketers who want to get ahead of what many see as a coming revolution in the way firms and consumers interact
The Dark Side of Big Data’s Effect on Firm PerformanceFeb 17, 2016 Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, 2016, 16-104
A rare customer-centric perspective on firms' customer data use, based on event study of data security breaches affecting 167 public companies
A Marketer’s Roadmap to Sustainable InnovationsNov 23, 2015
Texas A&M professor Rajan Varadarajan addresses the “imperative” for legacy or established firms to invest in developing sustainable innovation capabilities.
Reputation as a Strategic DifferentiatorMay 05, 2015
“With public trust in business at an all-time low, companies should think of reputation as the most valuable asset they have,” says Dartmouth’s Paul Argenti. As Professor of Corporate Communication at the Tuck School of Business, he is one of the world’s leading experts on the topic of corporate reputation.
Sharon Shavitt’s Journal Must-Reads from 2014Jan 09, 2015
Sharon Shavitt is Walter H. Stellner Professor of Marketing, and Professor in the Department of Psychology and at the Survey Research Laboratory at the University of Illinois.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.