Legal and Social Issues
The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health AppealsOct 7, 2016 Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal, 2016, 16-128
Actionable insights for managers on how to boost the persuasive power of "detection" health messages.
How Customers Feel about Your Data PracticesAug 25, 2016
And what companies can do about it
The Dark Side of Big Data’s Effect on Firm PerformanceFeb 17, 2016 Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier, 2016, 16-104
This award-winning study offers a rare customer-centric perspective on firms' data use, as well as a study of the effects of data security breaches affecting 167 companies. What strategies are most effective in mitigating harm? Bringing data management policies into the light and handing over control of their data to customers themselves.
Market-Making with Personal DataNov 06, 2014
John Deighton, Harvard Business School
From MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer RelationshipsOct 7, 2013 Christian Homburg, Marcel Stierl, and Torsten Bornemann, 2013, 13-119
Develops and tests a framework of the influence of a supplier’s CSR engagement on organizational customer outcomes, based on 200 matched supplier–customer dyads from a broad range of B2B industries.
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