Legal and Social Issues
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the WorldJan 17, 2020
CB Bhattacharya, University of Pittsburgh
CB Bhattacharya will provide a framework that shows companies how they can build sustainability ownership and engage their entire stakeholder base in their respective sustainability journeys.
The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category CharacteristicsJan 17, 2020 Niels Holtrop, Kathleen Cleeren, Kelly Geyskens, and Peter Verhoef, 2020, 20-102
About 30% of food and beverages carry nutrition claims. How do they influence grocery shoppers' choice in actual choice contexts when they encounter a large variety of SKUs and lots of information? This study investigates purchases across 1,765 SKUs in 29 food categories.
Poster: Measuring Intrinsic and Instrumental Preferences for PrivacyApr 15, 2019 Tesary Lin, University of Chicago
Best of MSI - The Psychology of Innovation: Applications to Technology and HealthcareJan 10, 2019
Stacy Wood, North Carolina State University
The psychological side of innovation is a powerful, but often overlooked, factor in the successful launch and adoption of new products and services.
How Politics Can Influence Shopping BehaviorOct 31, 2018
Nailya Ordabayeva, Boston College
The polarized political climate is impacting the marketplace; consumers increasingly take a political stand through their actions and expect companies to do the same.
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