How Free Digital Products GrowJun 12, 2015
As "free" becomes a dominant model, what does this mean for marketers?
Where Does Innovation Start: With Customers, Users, or Inventors?Apr 21, 2015 Stav Rosenzweig, Gerard J. Tellis, and David Mazursky, 2015, 15-108
Develops a framework with three agents – customer, inventor, and user – and three technologies – novel, imitative, and exaptive – that affect the origin of ideas for innovations; uses data on 180 innovations commercialized between 1900 and 1999.
How Product Emotions Can Captivate CustomersMar 16, 2015
When product emotions are genuine, they can be deeply meaningful to customers and therefore valuable, says Carnegie Mellon's Peter Boatwright. In a February 5 webinar based on his book, Built to Love, he describes how to create products that engage the marketplace and captivate customers.
Jacob Goldenberg’s Journal Must-Reads from 2014Jan 07, 2015
Jacob Goldenberg is Professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem and a visiting professor at the Columbia Business School.
Using Big Data Tools to Make People More CreativeDec 11, 2014 Olivier Toubia, Columbia University
Olivier Toubia discusses how tools and methods developed to deal with big data can be used to identify promising new ideas and to enhance the idea generation process.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.