Marketing Topics

• Reports

  Technological Consumer Products in Everyday Life: Ownership, Meaning, and Satisfaction

  Jan 1, 1995 David Glen Mick and Susan Fournier, 1995, 95-104

  Describes findings from a three-and-a-half year study of satisfaction with technological products, using pre-purchase and post-purchase interviews to examine sociocultural milieu, personal contexts, and meaning in product satisfaction.

• Summaries

  And Now for Something Completely Different: Really New Products

  Marjorie Adams and Joe LaCugna, 1994, 94-124

  Summarizes presentations dealing with the challenges involved in developing and introducing really new products.

• Reports

  Interpretive Barriers to Successful Product Innovation

  Jan 1, 1989 Deborah Dougherty, 1989, 89-114

  Identifies specific organizational and social factors that impede interdepartmental collaboration on new products and suggests ways of overcoming them.

• Reports

  Leapfrogging Behavior and the Purchase of Industrial Innovations

  Jan 1, 1989 Allen M. Weiss and George John, 1989, 89-110

  Attempts to understand and explain leapfrog behavior, or the practice of deferring the purchase of available technology in anticipation of future improvements.

• Reports

  Central Problems in the Management of Innovation

  Jan 1, 1985 Andrew H. Van De Ven, 1985, 85-109

  Discusses basic problems most general managers face in managing innovation; proposes a number of solutions for managing innovation within organizations.