Broadening Customer Understanding through Holistic Customer Job and Behavioral ResearchMay 16, 2018 Mark Schneid, Head of Environmental Science, North America, Bayer Crop Science
Moving beyond a narrow view of customers can create transformational innovation opportunities. Mark Schneid will describe research to understand how Bayer Crop Science can contribute to customers’ success by improving their holistic job outcomes.
Prediction Machines: The Simple Economics of Artificial IntelligenceApr 13, 2018 Avi Goldfarb, University of Toronto
Avi Goldfarb will recast the rise of AI as a drop in the cost of prediction, lifting the curtain on the AI-is-magic hype. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.
Best of MSI: Innovation: Harbingers of Failure and SuccessJan 30, 2018 Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
Reinventing BusinessNov 10, 2017 Sunil Gupta, Harvard University
Sunil Gupta will discuss how the rules of business are changing and how firms can successfully navigate the digital transition to strengthen their core and build for the future at the same time.
Social Platforms in Networked EconomiesNov 08, 2017
Webinar featuring Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University
Based on an overview of 192 peer economy companies, Rob Kozinets (University of Southern California) and Rebeca Perren (California State University) will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact.
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