Best of MSI - Leading Mass DisruptionJan 24, 2019
Stan Joosten, Innovation Manager, Global eBusiness, The Procter & Gamble Company
Mass marketing is being disrupted, and P&G’s objective is to lead that disruption. In this session Stan will provide a glimpse of the reinvention taking place at the world’s largest marketer.
Best of MSI - The Psychology of Innovation: Applications to Technology and HealthcareJan 10, 2019
Stacy Wood, North Carolina State University
The psychological side of innovation is a powerful, but often overlooked, factor in the successful launch and adoption of new products and services.
Artificial Intelligence in Business Gets RealDec 10, 2018 Sam Ransbotham, Boston College
While humanoids and computer wizardry attract attention, how are normal businesses currently using artificial intelligence? Leading organizations are deepening their commitments to AI and are eager to scale AI.
Leading Mass DisruptionNov 16, 2018 Stan Joosten, Innovation Manager, Global eBusiness, The Procter & Gamble Company
Mass marketing is being disrupted, and P&G’s objective is to lead that disruption.
Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological ChangeOct 25, 2018 Deepa Chandrasekaran, Gerard J. Tellis, and Gareth M. James, 2018, 18-134-10
Disruptive technologies are always on the horizon, and incumbents often stumble during technological change. Based on multi-country data, this study offers a new consumer segmentation typology - pure switchers, bold and doubtful leapfroggers, cautious and maven innovators - and shows how each may contribute to cannibalization and disruption of incumbents.
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