Marketing Topics

How Vigilant Marketers Keep Their Companies Ahead

George Day, University of Pennsylvania

This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.

Subscription Programs and Customer Behavior

Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases. 

Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making

Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.

The Shopping Revolution

Barbara Kahn will examine the companies that have been most successful during the recent wave of retail change, and offers fresh insights into what we can learn from their ascendance.

Being Systematically Creative

Jeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike.