Deep Listening to the Voice of Nature: The Journey Towards Sustainable InnovationDec 8, 2019 Jakki Mohr, University of Montana, Linda Price, University of Oregon, and Aric Rindfleisch, University of Illinois, 2019, 19-134
The first marketing study to investigate how firms adopt biomimicry to develop sustainable innovations. This longitudinal examination of over a dozen Fortune 500 firms finds challenges, barriers, and significant rewards in deep listening to the "voice of nature.”
How Vigilant Marketers Keep Their Companies AheadOct 23, 2019
George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
The Shopping RevolutionSep 20, 2019 Barbara Kahn, University of Pennsylvania
Barbara Kahn will examine the companies that have been most successful during the recent wave of retail change, and offers fresh insights into what we can learn from their ascendance.
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