Marketing Topics

• Presentations

  Subscription Programs and Customer Behavior

  Sep 20, 2019 Raghuram Iyengar, University of Pennsylvania

  Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases. 

• Presentations

  Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making

  Sep 20, 2019 Claudia Townsend, University of Miami

  Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.

• Presentations

  The Shopping Revolution

  Sep 20, 2019 Barbara Kahn, University of Pennsylvania

  Barbara Kahn will examine the companies that have been most successful during the recent wave of retail change, and offers fresh insights into what we can learn from their ascendance.

• Presentations

  Being Systematically Creative

  Sep 20, 2019 Jeffrey Parker, University of Illinois at Chicago

  Jeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike.

• Reports

  Mobile Payment Adoption: An Empirical Investigation on Alipay

  Sep 18, 2019 Yuqian Xu, Anindya Ghose, and Binqing Xiao , 2019, 19-131

  This work -- among the first to explore the determinants and outcomes of mobile payment adoption on other payment channels -- has important implications for bank and retail managers as they respond to changes in consumer payment consumption behavior.