Innovation
All Types
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Videos
How Vigilant Marketers Keep Their Companies Ahead
Oct 23, 2019George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
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Presentations
Subscription Programs and Customer Behavior
Sep 20, 2019 Raghuram Iyengar, University of PennsylvaniaRaghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
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Presentations
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making
Sep 20, 2019 Claudia Townsend, University of MiamiClaudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
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Presentations
The Shopping Revolution
Sep 20, 2019 Barbara Kahn, University of PennsylvaniaBarbara Kahn will examine the companies that have been most successful during the recent wave of retail change, and offers fresh insights into what we can learn from their ascendance.
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Presentations
Being Systematically Creative
Sep 20, 2019 Jeffrey Parker, University of Illinois at ChicagoJeff Parker will present a “systematic” approach to creative idea generation that can complement many contemporary creative ideation methods, such as Design Thinking, and can be used by groups (as is the case with brainstorming) and individuals alike.
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