Marketing Topics

Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really Worth

Webinar featuring Elie Ofek, Harvard University

Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.

Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really Worth

Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management. 

C_RIOSITY: Where Are U?

Webinar featuring Spencer Harrison, Boston College

Spencer Harrison will show how curiosity works at work, how it can help people be more creative, and how you can spark creativity in your employees.

Digital Disruption: Insights from Spotify

Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).

Putting More Science in Innovation

In June, MSI joined with the Journal of Product Innovation Management to co-sponsor a research workshop on “Innovations in Data-Rich Environments” at the University of Tennessee’s Haslam College of Business.