Marketing Topics

_Poster: The Impact of the Sharing Economy on Firms and Cities

Reviews can affect firms' economic outcomes such a sales and revenue; social media platforms are providing firms with new ways of reaching and advertising to consumers; and peer-to-peer platforms such as Airbnb and Uber–often referred to as the sharing economy–are creating a new type of competition for long-established industries such as the hotel and taxi industry.

Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation

The first marketing study to investigate how firms adopt biomimicry to develop sustainable innovations. This longitudinal examination of over a dozen Fortune 500 firms finds challenges, barriers, and significant rewards in deep listening to the "voice of nature.”

How Vigilant Marketers Keep Their Companies Ahead

George Day, University of Pennsylvania

This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.

Subscription Programs and Customer Behavior

Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases. 

Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-Making

Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.