Robert Kozinets’ Journal Must-Reads from 2014Jan 09, 2015
Robert Kozinets is Professor of Marketing at York University’s Schulich School of Business.
How Price-Quality Judgments Differ across CulturesFeb 21, 2014
Consumers with a more interdependent (vs. independent) cultural self-construal tend to think more holistically about the inter-relationship among product elements and therefore are more likely to use price information to judge quality.
Marketing Insights on New Product GrowthFeb 18, 2014
How does innovation grow sales over time? In Innovation Diffusion and New Product Growth, Eitan Muller, Renana Peres, and Vijay Mahajan summarize research on this important marketing question.
Jianmin Jia Reviews Journal “Must Reads” from 2013Jan 10, 2014
Jianmin (Jamie) Jia is a Professor of Marketing at the Chinese University of Hong Kong and the Dean of the School of Economics and Management, Southwest Jiaotong University.
How Advertising Works in Emerging MarketsSep 27, 2013
More evidence that successful marketing and brand building can differ significantly between developing and developed markets.
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