Marketing Insights on New Product GrowthFeb 18, 2014
How does innovation grow sales over time? In Innovation Diffusion and New Product Growth, Eitan Muller, Renana Peres, and Vijay Mahajan summarize research on this important marketing question.
Jianmin Jia Reviews Journal “Must Reads” from 2013Jan 10, 2014
Jianmin (Jamie) Jia is a Professor of Marketing at the Chinese University of Hong Kong and the Dean of the School of Economics and Management, Southwest Jiaotong University.
How Advertising Works in Emerging MarketsSep 27, 2013
More evidence that successful marketing and brand building can differ significantly between developing and developed markets.
International Relationship MarketingAug 30, 2013 Stephen A. Samaha, Joshua T. Beck, and Robert W. Palmatier, 2013, 13-117
Investigates the role of cultural dimensions in international relationship marketing; conducts a comprehensive, multivariate, meta-regression analysis of 42,378 dyadic relationships across 144 studies, 29 countries, and 6 continents.
Around the World, Shoppers More Alike than DifferentMay 14, 2013
Despite differences in institutions, retail environments, and consumer habits, “overall, shoppers in developing and emerging markets behave in remarkably similar ways,” according to research by George Knox, David R. Bell, and Daniel Corsten.
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