International Relationship MarketingAug 30, 2013 Stephen A. Samaha, Joshua T. Beck, and Robert W. Palmatier, 2013, 13-117
Investigates the role of cultural dimensions in international relationship marketing; conducts a comprehensive, multivariate, meta-regression analysis of 42,378 dyadic relationships across 144 studies, 29 countries, and 6 continents.
Around the World, Shoppers More Alike than DifferentMay 14, 2013
Despite differences in institutions, retail environments, and consumer habits, “overall, shoppers in developing and emerging markets behave in remarkably similar ways,” according to research by George Knox, David R. Bell, and Daniel Corsten.
The Short and Long-term Impacts of Fashion Knockoffs on Original ItemsMay 1, 2013 Gil Appel, Barak Libai, and Eitan Muller, 2013, 13-108
Using data on 15 fashion products, examines the potential financial consequences of a knockoff on the original item; focuses on three main effects: acceleration, substitution, and uniqueness.
Resource Allocation in Noisy Data EnvironmentsJan 01, 2013 Ajay Kelkar, Chief Operating Officer, Hansa Cequity Solutions and Prasad Naik, University of California, Davis
This presentation discusses an approach to "denoise" fallible metrics and combine them optimally to derive marketing allocations.
What Is the Life Cycle of an Innovation?Oct 14, 2012
As mobile devices become embedded in everyday life for billions of people, it is notable that the massive penetration of mobile telephony is not exceptional:…
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