Tools for Understanding Consumer CultureMar 06, 2020
Sharon Shavitt, University of Illinois, Urbana-Champaign
Sharon Shavitt, University of Illinois at Urbana-Champaign, presents research findings and insights to help marketers develop strategies that work in diverse cultures, based on understanding global and regional cultural differences.
How to Succeed in Emerging MarketsAug 29, 2018
Jagdish Sheth, Emory University
Emerging markets including China and India are the next growth opportunities for most products and services, yet many companies fail in emerging markets despite great brands and high-quality products. This webinar will discuss eight marketing strategies for business success in these markets.
B2B Marketing in a Global Ecosystem: Lessons from the Solar IndustryNov 03, 2017 Robert Olsen, Marketing Director, DuPont Electronics and Imagining
In increasingly interconnected global industries, how can companies maintain leadership, leverage their brand, and bring innovation and confidence to new markets while prices drop, competition increases, and commoditization looms?
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017
Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history. Marketers have a crucial role in helping firms harness these winds, and serve as a force for good.
Drivers of Metric Use in Marketing Mix Decisions: An Investigation across the G7, BRIC, and MIST CountriesJun 12, 2017 Ofer Mintz, Jan-Benedict E.M. Steenkamp, Martijn de Jong, and Imran S. Currim, 2017, 17-113-06
Analysis of over 4,000 marketing-mix decisions in 16 countries offers important insights for top execs who need to understand and drive downstream managerial metric use.
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