How Mobile Self-Scanning Use Influences Consumers’ Grocery PurchasesFeb 13, 2019 Maya Vuegen, Anne Ter Braak, Lien Lamey, and Kusum L. Ailawadi, 2019, 19-109-02
As grocery retailers experiment with mobile self-scanners, this study shows that the spending feedback they offer seems to encourage shoppers to stretch their budget with private labels.
Best of MSI - Leading Mass DisruptionJan 24, 2019
Stan Joosten, Innovation Manager, Global eBusiness, The Procter & Gamble Company
Mass marketing is being disrupted, and P&G’s objective is to lead that disruption. In this session Stan will provide a glimpse of the reinvention taking place at the world’s largest marketer.
Measuring the Impact of a Single Negative Consumer Review on Online Search and Purchase Decisions Through a Quasi-Natural ExperimentJan 17, 2019 Marton Varga and Paulo Albuquerque, 2019, 19-103-01
A retailer's "newest first" display policy enabled researchers to quantfy the impact of just one bad product review.
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste TestJan 10, 2019 Bart J. Bronnenberg, Jean-Pierre Dubé, and Robert E. Sanders, 2019, 19-102-01
This study suggests that product testing can change consumer preferences for private label brands - at least in the short term.
Managing Multichannel (yes, MULTI!) DistributionNov 29, 2018
Kusum L. Ailawadi, Dartmouth College
Kusum Ailawadi will present metrics, tools and frameworks for managing multichannel distribution and illustrate applications with case studies she and her co-author have developed.
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