Marketing Science Intensive: Getting Attribution Right for Your Bottom LineApr 27, 2020 PK Kannan, University of Maryland, College Park
P.K. Kannan presents the fundamentals of model-based attribution and how to implement this approach to increase sales volume conversion and efficiently allocate marketing resources.
Win Customers in an Era of Endless DisruptionMar 18, 2020 Barbara Kahn, University of Pennsylvania
Barbara Kahn presents the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's disruptive environment.
_Poster: Discovering Online Shopping Preference Structures in Large and Frequently-Changing AssortmentsMar 12, 2020 Min Kim, University of Maryland
How to Win the New Channel War on Amazon and 3rd Party PlatformsMar 03, 2020
Sandy Jap, Emory University, and Jessica Knopp, Vorys eControl
Sandy Jap, Emory University, provides a broad framework to understand the channel war and the forces that are fueling it. With Jessica Knopp, she presents a range of options for how firms can deal with the problem of rogue third-party sales on ecommerce platforms.
Engineering Trust in Online MarketplacesFeb 27, 2020 Steve Tadelis, University of California, Berkeley
The success of online marketplaces is attributed not only to the ease in which buyers can find sellers, but also to the fact that they provide reputation and feedback systems that help facilitate trust.
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