Customer Relationships and Experiences
Poster: Branding in the New World: How Luxury Consumption, Social Comparison, and Brand Secrecy Impact Symbolic ConsumptionApr 15, 2019 Dafna Goor, Harvard University
Good Vibrations: Consumer Responses to Technology-Mediated Haptic FeedbackApr 12, 2019 Rhonda Hadi, University of Oxford, and Ana Valenzuela, Baruch College, CUNY, and at ESADE-Ramon Llull University, 2019, 19-116-04
Mobile marketers and gadget designers, take note: In the right setting, a vibrotactile alert -- paired with an encouraging message -- can create a sense of “social presence” in what may otherwise feel like a cold technological exchange.
Multichannel Customer OnboardingApr 11, 2019 Stephen A. Samaha, University of Washington, Irina V. Kozlenkova, Jordan W. Moffett, and Robert W. Palmatier, 2019, 19-115-04
Data on 200K+ new customers shows a small time window to make a big impression: Face-to-face and email communication have, respectively, 19 and 14 times greater impacts on share of wallet in the first month than they do two years later.
Connecting with the Right Customer with the Right Message at the Right Time: U.S. Pharma PerspectiveApr 05, 2019 Kartik Shukla, Senior Director, Marketing IV Iron Franchise, Daiichi Sankyo, Inc.
Journal Must-Reads: Sharon Shavitt, University of Illinois at Urbana-ChampaignFeb 19, 2019
Selected for members by MSI Scholars. Stay current on the most impactful new research in the marketing journals.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.