Customer Relationships and Experiences
Poster: Love, Lies, and Money: Financial Infidelity within Romantic RelationshipsApr 15, 2019 Hristina Nikolova, Boston College
Romantic relationships are built on trust, yet when it comes to money, partners are not always honest about their financial practices.
Poster: Online Reputation ManagementApr 15, 2019 Georgios Zervas, Boston University
With the increasing impact of online reviews on consumer decision making, what can firms do to manage their online reputations?
Poster: Branding in the New World: How Luxury Consumption, Social Comparison, and Brand Secrecy Impact Symbolic ConsumptionApr 15, 2019 Dafna Goor, Harvard University
Good Vibrations: Consumer Responses to Technology-Mediated Haptic FeedbackApr 12, 2019 Rhonda Hadi, University of Oxford, and Ana Valenzuela, Baruch College, CUNY, and at ESADE-Ramon Llull University, 2019, 19-116-04
Mobile marketers and gadget designers, take note: In the right setting, a vibrotactile alert -- paired with an encouraging message -- can create a sense of “social presence” in what may otherwise feel like a cold technological exchange.
Multichannel Customer OnboardingApr 11, 2019 Stephen A. Samaha, University of Washington, Irina V. Kozlenkova, Jordan W. Moffett, and Robert W. Palmatier, 2019, 19-115-04
Data on 200K+ new customers shows a small time window to make a big impression: Face-to-face and email communication have, respectively, 19 and 14 times greater impacts on share of wallet in the first month than they do two years later.
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