Customer Relationships and Experiences
Using Account Based Marketing Strategies to Accelerate Key Account Revenue ProductionDec 05, 2019
Wesley J. Johnston, Georgia State University and Craig Apatov & Jip Ingles, Ascension Strategies
This webinar will touch on key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.
The Role of Customer Data in Optimizing User Experience (UX): Opportunities for Competitive AdvantageNov 15, 2019 Jim Maurer, Data Scientist, Volkswagen of America, Inc.
For competitive advantage in UX design, brands should expand their use of customer data from targeting, prediction, and recommendation to informing an optimal UX.
The Past, Present, and Future of Customer ManagementOct 16, 2019 Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer, and Donald R. Lehmann , 2019, 19-133
This high-level overview, curated by leading academics, offers a brief history of how businesses have sought to optimize customer relations and profitability via customer management - and the pivotal contributions of academic research.
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Firm’s Management of Social InteractionsSep 20, 2019 Dina Mayzlin, University of Southern California
In this session, Dina Mayzlin will present a framework for the different roles firms can use to manage social interactions.
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