Cultivating the Customer Asset
Consumers Make Joint Decisions All The Time… What Should Marketers Do Differently?May 14, 2019
Hristina Nikolova, Boston College
Consumers make a lot of joint decisions on a daily basis, but are they likely to make the same choices they would if they were alone?
Designing Consumer AIApr 17, 2019
Markus Giesler, York University and Stefano Puntoni, Erasmus University
What fears preclude consumers from adopting AI and how can managers successfully address them?
Poster: Organizational Buying and Innovation Adoption Under Share of Wallet ContractsApr 15, 2019 Navid Mojir, Harvard University
Navid Mojir explores the impact of “share of wallet” contracts on purchasing decisions and how they can potentially speed up diffusion of innovation in the context of a medical device market.
Poster: Trickle-Round Signals: When Low Status Is Mixed with HighApr 15, 2019 Silvia Bellezza, Columbia University
When and why do high-status individuals adopt items associated with traditionally low-status groups? Silvia Bellezza uses a signaling perspective to explain this phenomenon.
Poster: Love, Lies, and Money: Financial Infidelity within Romantic RelationshipsApr 15, 2019 Hristina Nikolova, Boston College
Romantic relationships are built on trust, yet when it comes to money, partners are not always honest about their financial practices.
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