Toward the Development of Industry Standards for Response and Nonresponse RatesJan 1, 1980 Frederick Wiseman and Philip R. McDonald, 1980, 80-101
Reports results from a survey of commercial research firms and client companies concerning their definition and calculation of various response and nonresponse rates.
A Cross-National Exploration of Husband-Wife Involvement in Selected Household ActivitiesJan 1, 1979 Susan P. Douglas, 1979, 79-103
Analyzes and compares husband and wife involvement in a variety of household activities in five countries in Europe and North America, with implications for marketers.
Children’s Purchase Requests and Parental Responses: Results From a Diary StudyJan 1, 1979 Leslie Isler, Edward Popper, and Scott Ward, 1979, 79-110
Reports results from a diary study of 250 families; investigates children's product requests, product purchases, and television viewing, and associated parent-child interaction.
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