Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary DataJan 1, 1980 Caroline Henderson, Robert J. Kopp, Leslie Isler, and Scott Ward, 1980, 80-106
Analyzes data from a diary study of 255 children to examine the relative strength of advertising and family influences on children's expressed desires for products and what factors, including advertising, shape parents' responses to requests.
Toward the Development of Industry Standards for Response and Nonresponse RatesJan 1, 1980 Frederick Wiseman and Philip R. McDonald, 1980, 80-101
Reports results from a survey of commercial research firms and client companies concerning their definition and calculation of various response and nonresponse rates.
A Cross-National Exploration of Husband-Wife Involvement in Selected Household ActivitiesJan 1, 1979 Susan P. Douglas, 1979, 79-103
Analyzes and compares husband and wife involvement in a variety of household activities in five countries in Europe and North America, with implications for marketers.
Children’s Purchase Requests and Parental Responses: Results From a Diary StudyJan 1, 1979 Leslie Isler, Edward Popper, and Scott Ward, 1979, 79-110
Reports results from a diary study of 250 families; investigates children's product requests, product purchases, and television viewing, and associated parent-child interaction.
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