The “Building Blocks” of Customer Experience: Getting It Right – in ContextApr 07, 2017 Katherine N. Lemon, Boston College and Executive Director, Marketing Science Institute
Kay Lemon will present a managerial approach that conceptualizes the “building blocks” of customer experience: its fundamental qualities, the stages in which it unfolds, and the contexts (individual, social, environmental, and market) in which it is embedded.
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision MakingApr 07, 2017 Ryan Hamilton, Emory University
Ryan Hamilton will introduce the 4 Minds framework as a practical tool for understanding and applying the science of decision making in the marketplace.
Life in Pictures - How Taking Photos Affects Enjoyment and Memory of ExperiencesApr 07, 2017 Kristin Diehl, University of Southern California
Kristin Diehl will share findings from several field studies and lab experiments that show how photo-taking influences enjoyment of an experience and which aspects people remember from that experience.
Experience Infusion: How to Improve Customer Experience with Incidental ActivitiesMar 31, 2017 Mathew Chylinski, Ashish Sinha, David Sugianto Lie, and William Neill, 2017, 17-106
How marketers can make shopping more enjoyable—and improve customer decision making—without a costly redesign
Effective Customer Engagement Strategies in Health Care: The Role of StigmaMar 29, 2017 Martin Mende, Colleen M. Harmeling, Maura L. Scott, and Robert W. Palmatier, 2017, 17-105
Living with a stigmatizing attribute influences how customers engage socially, but marketers can tailor customer engagement initiatives to enhance effectiveness.
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