Poster: Break Through the Clutter and Promote PersuasionApr 15, 2019 Daniella Kupor, Boston University
Daniella Kupor will describe research which finds that framing messages and offerings around the notion of change can enhance persuasion by stimulating a precious cognitive reaction: the curiosity to learn more.
Good Vibrations: Consumer Responses to Technology-Mediated Haptic FeedbackApr 12, 2019 Rhonda Hadi and Ana Valenzuela, 2019, 19-116-04
In the right setting - such as physical fitness and health contexts, haptic feedback may be an easy way to positively influence consumers’ responses to the message and the sender.
How to Win in a Fluid Channel WorldApr 05, 2019 David Bell, Co-Founder, Idea Farm Ventures
David Bell will offer a practical 4-Pillar, 12-Step framework for how brands can win in a world of fluid channel engagements.
Journal Must-Reads: Sharon Shavitt, University of Illinois at Urbana-ChampaignFeb 19, 2019
Selected for members by MSI Scholars. Stay current on the most impactful new research in the marketing journals.
The Manipulative Art of Pre-Service Tip ElicitationFeb 15, 2019 Nathan B. Warren, Sara Hanson, and Hong Yuan , 2019, 19-111-02
Managers should be careful with new tip-requesting technology. In online delivery, quick-service food, and beauty service settings, requesting a tip before (versus after) completing a service reduced return intentions, diminished word of mouth, lowered online ratings, and resulted in smaller tips.
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