How to Help Consumers Make the Most of Not Having EnoughMay 15, 2020
Drawing from her 15 years of experience as a behavioral scientist, and her 24 days as a contestant on the reality television show, Survivor, Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively.
Future Nostalgia: The Impact of Coronavirus on Consumer Trends and TruthsMay 13, 2020
Peter Horst and Anne Rivers
PSB’s Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore the short- and long-term impacts of coronavirus on the American consumer.
Understanding the (Negative and Positive) Effects of Gamification for CompaniesMay 8, 2020 René Eppmann, Magdalena Bekk, Kristina Klein, and Franziska Völckner, 2020, 20-114
Gamification is popular, but this study suggests that marketers should proceed with caution before using game elements to engage consumers with their brands. For highly trusted brands, the distraction of gamification can reduce consumer attention to product information.
Future Nostalgia: The Impact of Coronavirus on Consumer Trends and TruthsMay 07, 2020 Anne Rivers and Peter Horst, PSB
PSB's Anne Rivers nad Peter Horst dsicuss findings that offer insight and guidance as companies chart a course for the way back to a re-opened economy.
Keeping Your Customers Engaged: Research InsightsApr 08, 2020
Rima Toure-Tillery, Northwestern University
Rima Touré-Tillery presents findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.
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