The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category CharacteristicsJan 17, 2020 Niels Holtrop, Kathleen Cleeren, Kelly Geyskens, and Peter Verhoef, 2020, 20-102
About 30% of food and beverages carry nutrition claims. How do they influence grocery shoppers' choice in actual choice contexts when they encounter a large variety of SKUs and lots of information? This study investigates purchases across 1,765 SKUs in 29 food categories.
When is a Dollar Worth More Than a Dollar?Nov 11, 2019 Justine Hastings, Brown University
Insights from behavioral economics
Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
Visual Elicitation of Brand PerceptionSep 18, 2019 Daria Dzyabura, New Economic School, Moscow and Renana Peres, Hebrew University of Jerusalem, 2019, 19-132
A new method and platform for direct, unaided, large-scale quantitative elicitation of brand perceptions. Machine learning and visual analytics extract systematic content associations from consumer-created collages, resulting in a rich set of brand associations for each brand.
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