Subscription Programs and Customer BehaviorSep 20, 2019 Raghuram Iyengar, University of Pennsylvania
Raghu Iyengar will discuss the causal effect of customers’ adoption of a subscription program on their subsequent purchases.
Everyone, Everywhere, and Always: The Who, Where, and When of Visual Information Influences on Decision-MakingSep 20, 2019 Claudia Townsend, University of Miami
Claudia Townsend will draw on her research on visual processing and consumer psychology to highlight the core ways in which aesthetics can aid marketers and consumers.
Visual Elicitation of Brand PerceptionSep 18, 2019 Daria Dzyabura, New Economic School, Moscow and Renana Peres, Hebrew University of Jerusalem, 2019, 19-132
A new method and platform for direct, unaided, large-scale quantitative elicitation of brand perceptions. Machine learning and visual analytics extract systematic content associations from consumer-created collages, resutting in a rich set of brand associations for each brand.
Mobile Payment Adoption: An Empirical Investigation on AlipaySep 18, 2019 Yuqian Xu, University of Illinois at Urbana-Champaign, Anindya Ghose, New York University, and Binqing Xiao, Nanjing University, 2019, 19-131
This work -- among the first to explore the determinants and outcomes of mobile payment adoption on other payment channels -- has important implications for bank and retail managers as they respond to changes in consumer payment consumption behavior.
Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption BehaviorSep 12, 2019 Tessa Garcia-Collart, Florida International University, and Jessica Rixom, University of Nevada, 2019, 19-130
To make a good impression on others, people sometimes use self-effacement -- de-emphasizing or diminishing virtues and accomplishments -- or self-enhancement --…
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.