Automated Electronic Word of Mouth Suggestions from the Firm: Untapped Potential or Inevitable Backlash?Mar 17, 2020 Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle, and Katherine N. Lemon, 2020, 20-107
Some marketers worry about backlash to automated digital campaigns, but this study suggests that managers can safely nudge their customers to share pre-generated comments without fear. In fact, the more positive the message, the better: more sharing online and spillover to offline spending.
_Poster: Increasing Consumer Engagement with Firm-Generated Social Media ContentMar 12, 2020 Eugene Pavlov, University of Washington
_Poster: Discovering Online Shopping Preference Structures in Large and Frequently-Changing AssortmentsMar 12, 2020 Min Kim, University of Maryland
_Poster: Customer Review EcosystemMar 12, 2020 Su Jung Kim, University of Southern California
Su Jung Kim features a series of studies that examine the financial impact of online reviews and provides findings from analyses of online review and purchase data from a large online retailer in the U.S.
_Poster: How Money Affects Consumer DecisionsMar 12, 2020 Ellen Evers, University of California, Berkeley
Ellen Evers documents that consumers typically hold rules about how they should and should not spend their money; this in turn reliably affects purchase decisions, choices, and enjoyment in predictable ways.
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