Designing Consumer AIApr 17, 2019
Markus Giesler, York University and Stefano Puntoni, Erasmus University
What fears preclude consumers from adopting AI and how can managers successfully address them?
The Effect of Duration Metrics on Consumer SatisfactionApr 15, 2019 Tari Dagogo-Jack, Boston College
Tari Dagogo-Jack will present findings from media website engagement data and controlled laboratory experiments suggesting that setting higher expectations for time expenditures can increase satisfaction and word-of-mouth.
Love, Lies, and Money: Financial Infidelity within Romantic RelationshipsApr 15, 2019 Hristina Nikolova, Boston College
Romantic relationships are built on trust, yet when it comes to money, partners are not always honest about their financial practices.
Good Vibrations: Consumer Responses to Technology-Mediated Haptic FeedbackApr 12, 2019 Rhonda Hadi and Ana Valenzuela, 2019, 19-116-04
Many small devices, like mobile phones and wearables, use "vibrotactile" alerts with messages, notifications, and other communications. This study suggests that such haptic feedback might be an easy way to positively influence consumers’ responses to the messages and the sender.
How to Win in a Fluid Channel WorldApr 05, 2019 David Bell, Co-Founder, Idea Farm Ventures
David Bell will offer a practical 4-Pillar, 12-Step framework for how brands can win in a world of fluid channel engagements.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.