Determining the Competitive Structure of Product-Markets: Practices, Issues, and SuggestionsJan 1, 1990 Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik, 1990, 90-115
Literature review addressing nature of interproduct competition, measurement, and market structure.
Competitors as Sources of Innovative Marketing StrategiesJan 1, 1986 C. Whan Park and Daniel C. Smith, 1986, 86-109
Discusses the need for a "learning" perspective on competition in contrast to a "warfare" perspective; offers a procedure for identifying competitors that a firm can learn from.
Game Theory in Marketing Management: Issues and ApplicationsJan 1, 1986 C. Anthony di Benedetto, 1986, 86-100
Examines extension of basic game theory to marketing; cites sample uses and practical considerations.
Theory and Application of Defensive StrategyJan 1, 1985 John R. Hauser, 1985, 85-107
Explains a model of defensive marketing strategy that indicates adjustments in marketing mix elements to maintain brand profitability and strategic position when a new product attacks.
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