Selling New Products: What Really WorksNov 18, 2019 Michael J. Ahearne, University of Houston
Successful companies approach the challenge of selling new-to-the-world products in a different way than they do existing products. Mike Ahearne will discuss these best practices that have important implications for both marketing and sales leaders.
How Vigilant Marketers Keep Their Companies AheadOct 23, 2019
George Day, University of Pennsylvania
This Lunch Lecture @ MSI will reveal how and why vigilant organizations have an advantage over their vulnerable rivals who often miss the early signals.
The Shopping RevolutionSep 20, 2019 Barbara Kahn, University of Pennsylvania
Barbara Kahn will examine the companies that have been most successful during the recent wave of retail change, and offers fresh insights into what we can learn from their ascendance.
Firm’s Management of Social InteractionsSep 20, 2019 Dina Mayzlin, University of Southern California
In this session, Dina Mayzlin will present a framework for the different roles firms can use to manage social interactions.
Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with DataAug 22, 2019
Liam Fahey, Partner, The Leadership Forum
Liam Fahey will outline an innovative process that can help your organization develop a richer understanding of your marketplace, leading to more effective strategies and action plans.
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