Capturing Information to Fuel Growth
The Role of Customer Data in Optimizing User Experience (UX): Opportunities for Competitive AdvantageNov 15, 2019 Jim Maurer, Data Scientist, Volkswagen of America, Inc.
For competitive advantage in UX design, brands should expand their use of customer data from targeting, prediction, and recommendation to informing an optimal UX.
State-of-the-Art Methods for Targeting InterventionsNov 11, 2019 Dean Eckles, Massachusetts Institute of Technology
All marketers face the question of who to target with costly marketing interventions (e.g., advertising, discounts, detailing). Dean Eckles will illustrate state-of-the-art in methods for evaluating and optimizing targeting.
Measuring Consumer Sensitivity to Audio Advertising Load: A Field Experiment on Pandora Internet RadioNov 11, 2019 David Reiley, Principal Scientist, Pandora
David Reiley will present key insights and findings from a randomized experiment with almost 35 million Pandora listeners over 21 months.
When is a Dollar Worth More Than a Dollar?Nov 11, 2019 Justine Hastings, Brown University
Insights from behavioral economics
Experimentation and Causality in Modern Digital AdvertisingNov 11, 2019 Harikesh Nair, Stanford University
Harikesh Nair describes how modern ad-systems leverage sophisticated tracking to understand outcomes and exposure at scale, using examples from the ad-experimentation platform of JD.com in China.
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